The unique concept of ESPRIT’S BIG BANG DAY was a global call to action to celebrate the opening of the SOS Children’s Village in Alibaug – giving 140 orphaned children a bright and safe future.

November 13 saw huge Big Bang Day celebrations in 11 Esprit flagship stores in 11 cities - London, Paris, Brussels, Berlin, Amsterdam, New York, Melbourne, Kuala Lumpur, Beijing,Hong Kong & New Delhi that was the city that was managed by M&M Production.

110 Big Bang Drummers were on hand to entertain the customers and their remarkable drumming performances were enjoyed by tens of thousands of people across the globe who came in to the Esprit stores to ‘make their bang count’ on the in store ‘Superdrum’ and to be a part of this global noise and call to action. Thousands of others, logged on to www.esprit.com/bigbang to make their bang count online.

A staggering 4 million people across the globe made their bang count for the SOS Children’s Village, Alibaug, India and so Esprit will be generously donating their further pledge of 500,000 euros for this remarkable and worthy project.

Bollywood Superstar Shilpa Shetty was the Celebrity Ambassadors for the Big Bang campaign whom visited our store to make ‘her bang count’ by banging the in store Superdrum. Other stores had visits by  famous film stars, TV personalities, models, athletes and musicians including - Whitney Port, Sigrid Thornton, Hanna Verboom, Marina Diamondis, Belinda Chee, Jennifer Tse, Marie Nasemann, Aissa Maiga, Elodie Quedraogo and Zhang Jingchu – they were all greeted by the excited crowds.

Each of the 11 nominated Big Bang city streets buzzed with excitement on Big Bang Day and a real global party was enjoyed by all who witnessed it.